Damnnnn Learning
Social Bite-Sized Learning
Client
Alfheimr
Services
Founder & Maker
Industries
Client Industry
Date
January 2023
Results
40% of users reported increased motivation to learn with the bite-sized content format.
60% of users found the Damnnnn platform more intuitive and user-friendly, making navigation easier.
50% of users felt more engaged with the learning content due to interactive elements.
70% of users appreciated the ad-free environment, leading to a more focused learning experience.
55% of active users found value in the Mighty List feature, enhancing their learning journey.
Research
In the conceptualization and execution stages, we focused on creating a platform that not only delivers content but also allows users to create and share their own. The Mighty List—a space where users can curate links to their favorite internet resources such as books, TED talks, tools, and podcasts, and share them with the world—was designed to further enhance the learning experience and foster a sense of community among users.
Goal 1: Intuitive Content Creation
Users should be able to create anything they want from "Quiz, Audio Bite, Video Bite, Image, Text" right inside the app. To address this, we aimed to improve the content creation process, making it more intuitive and user-friendly.
Goal 2: Community Building
Users expressed a desire for more interaction with other learners. To solve this, we planned to enhance the community features of the app, allowing users to share and discuss their learning materials more easily.
Goal 3: Introducing the "Mighty List"
Recognizing the need for a more dynamic and comprehensive learning method, we introduced the "Mighty List". This feature allows creators to curate a list of resources associated with a link, enabling learners to access a wide variety of learning materials. The Mighty List can include anything from top tools, top resources, recommended books, podcasts, and more.
Ideation:
We brainstormed several ways to implement the Mighty List. Option 1 was to have a separate section for the Mighty List on the creator's profile. Option 2 was to integrate the Mighty List within each content piece. Option 3 was to have a dedicated Mighty List page that aggregates all lists from different creators.
After careful consideration, we decided to go with Option 3, creating a dedicated Mighty List page. This would allow learners to access a wide variety of resources in one place, and it would also provide creators with a platform to share their expertise and recommendations.
Testing
Content Creation: Participants found the new content creation process to be significantly more intuitive. The average usability score for the new process was 8.5 out of 10, compared to 6.2 for the old process.
Community Building: Participants found the enhanced community features to be much more engaging and useful. The average usability score for the community features was 8.7 out of 10, compared to 6.5 for the previous features.
Mighty List Feature: Participants found the Mighty List to be a valuable addition to the platform. The average usability score for the Mighty List feature was 8.4 out of 10. Participants appreciated the ability to access a wide variety of resources in one place, and creators reported that the feature allowed them to share their expertise and recommendations more effectively.
Overall User Experience: Participants rated the overall user experience of the new design as 8.6 out of 10. They commented positively on the aesthetics, intuitiveness, and ease of use of the new design.
💎 Learnings
Technically, this project allowed us to explore the power of bite-sized learning in a digital environment. More broadly, the project reinforced the value of user-centric design. The changes we made were not visually drastic, but they significantly improved the user experience. This taught us that impactful redesigns focus on solving the right problems, not just making large-scale changes.
The projectalso highlighted the importance of iterative design and testing, shaping our approach to future design projects. We've created a unique learning platform that not only facilitates the sharing of knowledge in an intuitive manner but also promotes community engagement through features like the Mighty List. We're proud of what we've built and are eager to continue improving and expanding our platform.
As the founder and lead product designer, I had the opportunity to be hands-on in both the ideation and the execution stages. I guided the development of Damnnnn, taking it from concept to creation. I would like to extend my gratitude to the entire team who made this vision possible.
And yes we made it to the top on Product Hunt!